De Beers

De Beers Desert Diamonds Launch: A New Era for Natural Gems

Diamond Business, Gem News, Jewellery Trends /

Summary De Beers Group has launched Desert Diamonds, a new jewelry beacon celebrating the warm, natural colors of real diamonds. Inspired by desert origins, it reconnects buyers with authenticity. Supported by De Beers’ largest marketing campaign in a decade, this initiative renews the global conversation around natural diamonds. Introduction In my 40 years in the […]

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DiamondView Zoom verification device detecting natural vs lab-grown diamonds

DiamondView Zoom Verification – Natural vs Lab-Grown Diamonds

Diamond Testing Devices, Gemology, Jewellery Verification /

Table of Contents Introduction DiamondView Zoom verification is the most reliable method by De Beers to determine whether a diamond is natural or laboratory grown. Using shortwave ultraviolet light, this device captures fluorescence patterns on the diamond surface, showing if a diamond is natural or a CVD/HPHT lab-grown diamond. Research confirms 0% false positives for

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Adam Schulman, CEO of Koin International, speaking on Rapaport Podcast about rough-diamond tenders

Rapaport Podcast: How Adam Schulman Changed Rough-Diamond Sales Through Tenders

Diamond News, Market Trends, Podcasts, Rough Diamonds /

Introduction: Why Rough-Diamond Sales Changed Forever In the latest Rapaport Diamond Podcast, Adam Schulman, founder and CEO of Koin International, explained how tenders and auctions reshaped rough-diamond sales. Before tenders became common, miners relied on informal, over-the-table deals. As a result, prices often stayed flat and buyers controlled the market. During the conversation with Joshua

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De Beers launches free education app for US jewelry retailers to boost natural diamond sales

De Beers Diamond App for India’s Retailers

Diamonds, Gem News, Jewelry Business, Retail Training /

Summary De Beers Group has released a new diamond education app designed for Indian jewellery retailers. Developed by the De Beers Group Institute of Diamonds, it includes videos, podcasts, and guides that help jewellers explain the difference between natural and lab-grown diamonds. The De Beers diamond app also connects with BIS-inspired quality practices, helping Indian

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