Ethical Sourcing

Artisanal miners in Sierra Leone are using safe methods to record finds in the GemFair diamonds supply chain.

GemFair diamonds supply chain: Ethics and Luxury

Introduction to the GemFair Diamonds Supply Chain The GemFair diamonds supply chain is fundamentally transforming how the jewelry industry views artisanal mining in West Africa. For many years, consumers associated these regions with poor traceability and unfair pricing; however, De Beers launched GemFair in 2018 to ensure a transparent route from miner to market. Today, this initiative […]

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ORIGIN De Beers Group diamond with provenance details.

ORIGIN De Beers Group: A New Way to Buy Natural Diamonds

Summary ORIGIN De Beers Group brings documented, traceable natural diamonds to stores across North America. You can follow your diamond’s full journey and see where it came from, how it was discovered, and who benefits from it. Provenance data, the Natural Rarity Score, and digital storytelling tools give you deeper insight. Retailers support this clarity

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A vivid red ruby gemstone showcasing deep color and brilliance, symbolizing luxury and rarity.

Ruby Gemstones 2025: Market, Sources & Ethical Buying

Summary:This guide explores 2025 ruby market trends, premium pricing over $1M per carat, global sources including Mozambique, Madagascar, Vietnam, Kenya, and Tanzania, and ethical buying practices. Learn how to evaluate color, clarity, carat weight, and origin while considering investment strategies and synthetic alternatives. Ruby remains one of the world’s most coveted gemstones. In 2025, premium

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