Summary ORIGIN De Beers Group brings documented, traceable natural diamonds to stores across North America. You can follow your diamond’s full journey and see where it came from, how it was discovered, and who benefits from it. Provenance data, the Natural Rarity Score, and digital storytelling tools give you deeper insight. Retailers support this clarity […]
ORIGIN De Beers Group: A New Way to Buy Natural Diamonds Read More »
Summary De Beers Group has launched Desert Diamonds, a new jewelry beacon celebrating the warm, natural colors of real diamonds. Inspired by desert origins, it reconnects buyers with authenticity. Supported by De Beers’ largest marketing campaign in a decade, this initiative renews the global conversation around natural diamonds. Introduction In my 40 years in the
De Beers Desert Diamonds Launch: A New Era for Natural Gems Read More »
Summary De Beers Group has released a new diamond education app designed for Indian jewellery retailers. Developed by the De Beers Group Institute of Diamonds, it includes videos, podcasts, and guides that help jewellers explain the difference between natural and lab-grown diamonds. The De Beers diamond app also connects with BIS-inspired quality practices, helping Indian
De Beers Diamond App for India’s Retailers Read More »
