Summary
The Deloitte Swiss Watch Industry Study 2025 examines the pulse of Swiss watchmaking through data from 111 senior executives and 6,500 global consumers.
It tracks shifts such as the pre-owned market boom, the neo-vintage trend, and India’s fast-growing watch demand.
If you follow global watch trade or luxury retail, this study offers a clear picture of what’s next.
Introduction
The Deloitte Swiss Watch Industry Study 2025 is the eleventh annual analysis of how Swiss watch brands, retailers, and consumers are evolving.
It’s based on surveys of 111 executives and 6,500 consumers across key export markets including China, India, USA, and UAE.
This year’s report adds Mexico as a new growth region.
It provides valuable insights for anyone tracking Swiss watch industry trends, export performance, and consumer expectations.
If you follow this sector closely, you can also explore the post on Luxury Goods Trends 2025 for related retail data.
Key Takeaways from the Deloitte Swiss Watch Industry Study 2025
- Pre-owned watches are now the fastest-growing segment, and Deloitte data shows global interest doubled since 2020.
- The share of consumers not interested in watches dropped by nearly 50%.
- The pre-owned watch market may match the new watch market within a decade (Deloitte report).
Learn more about resale and CPO programs in the guide on Certified Pre-Owned Luxury Goods.
Global Findings from the Deloitte Swiss Watch Industry Study 2025
- Neo-vintage watches (1990–2004) combine classic design and modern performance.
- Collectors favor independent watchmakers for unique craftsmanship (Forbes report).
- Read the feature article on Vintage Style Watches Revival to see how these designs are returning to trend.
India, a major focus in the Deloitte Swiss Watch Industry Study 2025, recorded a 20% export growth between January–July 2024.
Deloitte notes that a Switzerland–India trade deal will phase out customs duties over seven years — boosting Swiss brands’ competitiveness (Economic Times).
Visit the detailed post on India Luxury Watch Market Growth to see what this means
You can explore similar market insights in Emerald Gemstone Expectations — it discusses buyer psychology and long-term value.
Industry Voices
Brian Duffy, CEO of Watches of Switzerland, says:
“Interest in pre-owned watches is driven by availability before affordability.”
(Screw Down Crown)
Deloitte adds: “Pre-owned has normalized faster than the new market, reshaping value perception.”
Explore similar strategic insights in How CPO Works in Watch Retail.
Q&A: Expert Insights from the Deloitte Swiss Watch Industry Study 2025
Q: What makes the Deloitte Swiss Watch Industry Study 2025 important?
A: It’s a benchmark report that maps trends across the global Swiss watch sector, from exports to consumer demand.
Q: What’s the biggest insight this year?
A: The pre-owned segment’s explosive growth and India’s rise as a key market.
Q: How can brands use these findings?
A: By investing in Certified Pre-Owned (CPO) channels and developing neo-vintage collections for younger buyers.
Q: Where can I read the full study?
A: Visit Deloitte’s official website.
Introduction
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FAQ Section
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