Diamonds

Storied Diamond Desert Sands of Eternity™ Botswana diamond ring by Jared

Storied Diamond Desert Sands of Eternity™ by Jared

Beneath the sunlit dunes of Botswana, time and earth shape diamonds with patience. Jared introduces the Storied Diamond Desert Sands of Eternity™ collection, where each stone carries a story from origin to ownership. Unlike ordinary diamonds, these gems offer you a transparent journey. Every facet reflects where it has been and where it will go. […]

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A side-by-side view of two diamond rings symbolizing comparison between friends.

Stop the Comparison Curse: Find Your Perfect Diamond

Buying a diamond is deeply personal. Yet many buyers fall into what I call “the comparison curse.” The moment a friend shows off their engagement ring, the thought comes: “I want mine to be bigger, clearer, or better.” The truth is simple: every diamond is unique, just like every buyer’s story. Chasing someone else’s stone

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Argyle Pink Diamonds from the Argyle mine in Western Australia

Argyle Pink Diamonds: The Rarest Treasures from Australia

Argyle Pink Diamonds™ are among the rarest and most valuable gemstones in the world. First discovered in 1983 at the Argyle Diamond Mine in Western Australia, these remarkable gems continue to fascinate collectors and investors worldwide. To understand their rarity: With the closure of the Argyle Diamond Mine in 2020, the supply ended. This makes

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De Beers launches free education app for US jewelry retailers to boost natural diamond sales

De Beers Diamond App for India’s Retailers

Summary De Beers Group has released a new diamond education app designed for Indian jewellery retailers. Developed by the De Beers Group Institute of Diamonds, it includes videos, podcasts, and guides that help jewellers explain the difference between natural and lab-grown diamonds. The De Beers diamond app also connects with BIS-inspired quality practices, helping Indian

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Close-up of diamond melee stones shimmering in pavé setting on a ring, showing brilliance and sparkle.

Cheap Diamond Melee: Don’t Compromise on Quality

Introduction When buying cheap diamond melee, the lowest price may seem appealing. However, extremely low-cost melee often compromises cut, color, and ethical sourcing. Understanding these risks helps you make smarter purchases for your jewelry or business. For grading standards, see GIA diamond resources. Why Cheap Diamond Melee Can Cost You More No seller gives away

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Illustration showing common unreliable diamond tests like scratching glass, fogging, and heat, contrasted with professional diamond testers and gemologist certification.

Diamond Tests That Don’t Work: Why Common Home Methods Fail

Summary Many home diamond tests—scratching glass, fogging, or checking sparkle—don’t prove authenticity. Learn why these methods fail and discover safe, reliable ways to test your diamond. Introduction Many people rely on old diamond tests that don’t work, like scratching glass, fogging the stone, or checking sparkle. These DIY methods are misleading and can even damage

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Two diamonds side by side, one just under 1 carat and one exactly 1 carat, showing almost identical size with a price difference.

Diamond Magic Numbers: How to Avoid Overpaying

When buying a diamond, diamond magic numbers like 1.00 ct, 1.50 ct, or 2.00 ct can cost far more than slightly smaller stones. These “jump points” make prices increase sharply, yet the diamond looks almost identical. Knowing this helps you save thousands without compromising brilliance. Why Diamond Magic Numbers Cost More Diamond prices rise steeply

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Close-up of a perfectly cut diamond showing brilliance and sparkle under light.

Diamond Cut vs Shape: What Really Makes Your Stone Shine

SummaryDiamond cut vs shape is a common confusion. Cut determines brilliance, fire, and sparkle, while shape is just the outline. Learn why cut matters more than color or clarity and how to spot a well-cut diamond. Diamond Cut vs Shape: The Key Difference Many buyers confuse diamond cut vs shape. When you hear “cut,” you

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Two GIA-graded diamonds side by side showing different levels of brilliance and sparkle under light.

Diamond Certification Over Actual Quality Mistake: Choose Beauty

Buying a diamond? Many first-time buyers make the diamond certification over actual quality mistake by trusting the certificate more than their own eyes. A grading report lists carat, color, clarity, and cut, but it cannot capture the diamond’s real sparkle or fire. Example from my gem lab:Two diamonds. Same size, color, and clarity. Both had

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