Diamonds

De Beers launches free education app for US jewelry retailers to boost natural diamond sales

De Beers Launches Free Diamond Education App for US Retailers | Natural Diamond Sales

Diamonds, Gem News, Jewelry Business, Retail Training, Uncategorized /

De Beers Group has released a new free education app to help jewelry retailers in the United States sell natural diamonds with confidence. The app, developed by the De Beers Group Institute of Diamonds, is now available for download on both the Apple App Store and Google Play Store. What the App Offers You will […]

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The “Too Good to Be True” Price: Why the Cheapest Diamond Melee is Never the Best Deal

Diamond Buying Guide, Diamonds /

Cheap diamond melee often means poor cut, weak color, or questionable sourcing. Learn why chasing the lowest price can cost you more in the long run. Why the Lowest Price Comes with Hidden Costs When you see diamond melee priced far below the market, stop and ask why. No seller gives away value for free.

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If It Scratches Glass, It’s a Diamond — Common Tests That Don’t Work

Diamonds, Gemology, Jewelry Education /

Many old diamond tests like scratching glass or fogging the stone don’t prove authenticity. Learn why these methods fail and safer ways to test your diamond. You’ve probably heard someone say, “If it scratches glass, it’s a diamond.” That’s one of the most repeated myths in the jewelry world. I’ve explained this countless times to

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The “Magic Numbers” Mistake: How You’re Overpaying for Carat Weight

Diamond Buying Guide, Diamonds /

Learn why diamonds priced at “magic numbers” like 1.00 ct or 2.00 ct cost much more. Discover how buying just under these weights (like 0.95 ct) can save you thousands without any visible size difference. Why Carat “Magic Numbers” Cost You More Diamond prices jump at certain weights.These are called “magic numbers.” The big jumps

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Eye-Clean” Isn’t on the Certificate: My Guide to Diamond Clarity

Diamond Buying Guide, Diamonds /

Learn what “eye-clean” really means in diamond clarity. Discover why both VVS2 and SI1 diamonds can look flawless to the naked eye, but differ greatly in price. When you buy a diamond, you look at the certificate.You see grades like VVS2, VS1, or SI1.But one thing you will not see on that paper is the

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Why “Cut” Isn’t the Shape of Your Diamond (And Why It’s the Most Important ‘C’)

Diamond Buying Guide, Diamond Education, Diamonds /

Diamond cut is not the shape. Cut refers to angles, symmetry, and polish that create sparkle. Learn why a well-cut diamond shines brighter than any grade in color or clarity. Why “Cut” Isn’t the Shape of Your Diamond When beginners hear “cut,” they often think of shape—round, oval, princess, pear. That’s wrong. Cut means how

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Buying the Paper, Not the Diamond: The #1 Mistake I’ve Seen in 40 Years

Diamond Buying Tips, Diamonds, Jewelry Education /

Buying a diamond? Don’t make the mistake of trusting the certificate alone. Learn why two GIA-graded diamonds with the same report can look completely different and how to choose beauty over paper. Most first-time diamond buyers trust the certificate more than their own eyes. That’s the biggest mistake. A grading report is only a guide.

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