Diamond Buying Guide

The “Too Good to Be True” Price: Why the Cheapest Diamond Melee is Never the Best Deal

Cheap diamond melee often means poor cut, weak color, or questionable sourcing. Learn why chasing the lowest price can cost you more in the long run. Why the Lowest Price Comes with Hidden Costs When you see diamond melee priced far below the market, stop and ask why. No seller gives away value for free. […]

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Bigger Isn’t Better: Why Chasing Carat Weight Can Be a Costly Mistake

A smaller diamond with excellent cut, color, and clarity often brings more beauty and long-term value than a larger but dull or included stone. Learn why presence matters more than size. When you buy a diamond, size often feels like the main goal.But a bigger stone does not always mean a better one. A diamond’s

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The “Magic Numbers” Mistake: How You’re Overpaying for Carat Weight

Learn why diamonds priced at “magic numbers” like 1.00 ct or 2.00 ct cost much more. Discover how buying just under these weights (like 0.95 ct) can save you thousands without any visible size difference. Why Carat “Magic Numbers” Cost You More Diamond prices jump at certain weights.These are called “magic numbers.” The big jumps

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Eye-Clean” Isn’t on the Certificate: My Guide to Diamond Clarity

Learn what “eye-clean” really means in diamond clarity. Discover why both VVS2 and SI1 diamonds can look flawless to the naked eye, but differ greatly in price. When you buy a diamond, you look at the certificate.You see grades like VVS2, VS1, or SI1.But one thing you will not see on that paper is the

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The ‘D’ Color Myth: Why a Near-Colorless Diamond is Often a Smarter Buy

Most buyers believe only a D color diamond is truly white. Learn why G, H, or even I color diamonds look just as bright once set—and how choosing them can save you big money. When you hear about diamond color, most people think D means perfect. But is D really the smartest buy for you?

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Why “Cut” Isn’t the Shape of Your Diamond (And Why It’s the Most Important ‘C’)

Diamond cut is not the shape. Cut refers to angles, symmetry, and polish that create sparkle. Learn why a well-cut diamond shines brighter than any grade in color or clarity. Why “Cut” Isn’t the Shape of Your Diamond When beginners hear “cut,” they often think of shape—round, oval, princess, pear. That’s wrong. Cut means how

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