Business Strategy

The Studio Underd0g Watermel0n chronograph watch on a wrist.

Studio Underd0g Watches: An Expert Guide

Business Strategy, Horology (Watches), Microbrands /

Introduction In the often stuffy and conservative world of Swiss horology, one brand has burst onto the scene with the energy of a sugar rush. Studio Underd0g Watches, founded in 2020 by British industrial designer Richard Benc, has disrupted the industry. Instead of heritage and history, they embrace a fun motto: “Serious watchmaking that doesn’t take itself too […]

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A futuristic MB&F Horological Machine watch illustrating the MB&F Watch Brand style.

MB&F Watch Brand: Kinetic Art and Radical Business

Business Strategy, Horology (Watches), Modern Art /

Introduction In the conservative world of Swiss watchmaking, one name breaks all the rules. MB&F (Maximilian Büsser & Friends) is not a traditional watch brand. Instead, it describes itself as a “horological concept laboratory.” It uses radical creativity, artistic experimentation, and open collaboration to build what it calls “Kinetic Art” for the wrist. Rather than following standard luxury industry

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