Microbrands

A close-up of a blue Straum Watches Jan Mayen dial showing the glacier-inspired texture.

Straum Watches: How a Norwegian Microbrand Works

Microbrands, Watch Brands /

Introduction to Straum Watches Straum Watches is a fascinating story of how independent Norwegian design can capture the attention of global horological collectors. Founded in 2017 by industrial designers Lasse Roxrud Farstad and Øystein Helle Husby, the brand spent years in meticulous development before launching its first collection in 2021. Based in Oslo, the company operates […]

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The Studio Underd0g Watermel0n chronograph watch on a wrist.

Studio Underd0g Watches: An Expert Guide

Business Strategy, Horology (Watches), Microbrands /

Introduction In the often stuffy and conservative world of Swiss horology, one brand has burst onto the scene with the energy of a sugar rush. Studio Underd0g Watches, founded in 2020 by British industrial designer Richard Benc, has disrupted the industry. Instead of heritage and history, they embrace a fun motto: “Serious watchmaking that doesn’t take itself too

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