Tiffany & Co. Rolex Submariner Ref. 1680 at Bob’s Watches

Tiffany & Co. Rolex Submariner Ref. 1680 at Bob’s Watches, 1978 vintage model with date display.

In the late 1970s, a contestant on The Price is Right walked away with what looked like a simple door prize. Decades later, that very prize has resurfaced at Bob’s Watches — and it happens to be the Tiffany & Co. Rolex Submariner Ref. 1680. Known as one of the rarest vintage Rolex Submariners ever made, this piece combines Tiffany dual-signature branding, full provenance, and cultural significance.

The watch in question is a 1978 Rolex Submariner Ref. 1680, remembered as the first Submariner to include a date display. More importantly, this example stands out because of the Tiffany & Co. co-branding on the dial. Collectors value such dual-signed Rolexes for both rarity and cultural importance.

Why this Tiffany & Co. Submariner matters

  • First Submariner model with a date window (Ref. 1680).
  • Tiffany & Co. dual-signature, among the most desirable Rolex features.
  • Provenance linked directly to a U.S. game show prize.
  • Daily use by the original owner, adding authenticity to the story.

As Paul Altieri, CEO of Bob’s Watches, explained:

“It’s not just the rarity of the Tiffany dial, it’s the story. A game show prize became a cherished daily companion — and now, a world-class collector’s piece.”

Rolex collecting in numbers

Since 2010, Bob’s Watches has completed over 50,000 Rolex transactions. During the same period, Tiffany-signed Rolexes have increased in collector value by more than 35%. Furthermore, auction houses confirm record-breaking demand for dual-signed dials.

Q&A: Collectors want to know

Q: Why are Tiffany-signed Rolexes so valuable?
A: Dual-signed dials are rare because only a few retailers had this partnership. As a result, Tiffany-branded Rolexes enjoy even greater desirability.

Q: How can you authenticate a Tiffany Rolex?
A: Collectors should check correct serial ranges, dial printing consistency, and period-specific details. In addition, Bob’s Watches subjects each watch to strict authentication.

Q: What sets this Submariner apart from others?
A: Its unique story — a U.S. game show prize worn daily before entering the collector’s market. Consequently, it blends American pop culture with Rolex heritage.

Industry expertise and recognition

Bob’s Watches is widely known as the leading pre-owned Rolex marketplace in the United States. Through a transparent buy/sell model, rigorous authentication, and an educational approach, the company has built trust with new buyers and seasoned collectors alike.

Altieri added:

“We see ourselves as caretakers of history. Our responsibility is not only to authenticate and preserve but also to share the stories that make each Rolex unique.”

Suggested Reading:

If you’re interested in the history of Rolex co-branding, you can also explore the guide on Understanding Rolex Dial Variations.
For collectors focused on provenance, the article on How to Authenticate a Vintage Rolex provides a step-by-step approach.
And if you’re drawn to the cultural side, don’t miss the feature on Rolex Watches in American Pop Culture.

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