Watch Design

A robotic arm precision-cutting a watch movement, representing AI in Watchmaking.

AI in Watchmaking: Automation Meets Craftsmanship

Horology, Technology Trends /

Introduction to AI in Watchmaking Artificial intelligence and automation are fundamentally changing almost every global industry in 2026. Specifically, AI in Watchmaking is no longer a futuristic concept; it is a present reality. Today, brands actively utilize robots, smart software, and data-driven tools to design, build, and service timepieces faster than ever before. However, many enthusiasts still ask […]

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A minimalist stainless steel Unimatic Modello Uno showing the Unimatic Watches Business Model in practice.

Unimatic Watches Business Model: A Detailed Guide

Business Strategy, Watch Industry /

Introduction to the Unimatic Watches Business Model The Unimatic Watches Business Model represents a radical departure from traditional Swiss manufacturing. In 2015, Giovanni Moro and Simone Nunziato founded the brand in Milan with a specific vision: they treat the company as a research lab rather than a standard factory. Instead of flooding global stores with thousands of identical

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