A De Bethune DB28 watch with blue titanium lugs illustrating the De Bethune Business Model.

De Bethune Business Model: An Expert Guide

Introduction In the crowded luxury watch world, the De Bethune Business Model stands out because it looks to the stars, not the past. This Swiss independent brand follows a high-end, low-volume strategy that borders on obsession. Founded in 2002 by David Zanetta and the horological genius Denis Flageollet, De Bethune operates as an “Independent Manufacture.” This means it controls every

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