“It’s an Investment!” – The Most Dangerous Phrase for a Novice Gem Collector

New to gemstone collecting? Don’t fall for the “investment” trap. Learn why your collection should be about joy, not a get-rich-quick plan.

“It’s an investment!”
The phrase that traps many beginners in gemstone collecting.

Every gem lover hears it. A dealer says it. A friend repeats it. You start believing that every stone you buy will grow in value.

The truth is different.

Why this belief is dangerous

  • Not every gemstone increases in value.
  • Markets for gems are unpredictable and driven by supply, demand, and taste.
  • Liquidity is low. Selling a stone is not like selling a stock.
  • Dealers and auctions charge commissions that eat into returns.

A healthier way to look at it

  • Treat gemstone collecting as a hobby.
  • Use only disposable income, not money needed for daily life.
  • Buy pieces that give you joy, not stress.
  • Think of gems as memories, not financial plans.

Ask yourself before buying

  • Am I buying this because I love it?
  • Would I still want this stone if it never gained value?
  • Can I afford to keep it without selling?

A quick example

A collector once bought a two-carat heated sapphire as an “investment.” Years later, the resale value was the same as the purchase price, sometimes lower after dealer margins. But he still loved the stone, wore it often, and never regretted owning it. That is the real payoff.

Your takeaway

  • Collect for passion, not profit.
  • Learn the basics of gem quality—color, cut, clarity, and rarity.
  • Build a collection that reflects your taste, not market hype.

The phrase “it’s an investment” can push you into costly mistakes.
The phrase “I love it” will guide you to lasting satisfaction.