A close-up of a blue Straum Watches Jan Mayen dial showing the glacier-inspired texture.

Straum Watches: How a Norwegian Microbrand Works

Introduction to Straum Watches Straum Watches is a fascinating story of how independent Norwegian design can capture the attention of global horological collectors. Founded in 2017 by industrial designers Lasse Roxrud Farstad and Øystein Helle Husby, the brand spent years in meticulous development before launching its first collection in 2021. Based in Oslo, the company operates […]

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