A futuristic MB&F Horological Machine watch illustrating the MB&F Watch Brand style.

MB&F Watch Brand: Kinetic Art and Radical Business

Introduction In the conservative world of Swiss watchmaking, one name breaks all the rules. MB&F (Maximilian Büsser & Friends) is not a traditional watch brand. Instead, it describes itself as a “horological concept laboratory.” It uses radical creativity, artistic experimentation, and open collaboration to build what it calls “Kinetic Art” for the wrist. Rather than following standard luxury industry […]

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