Consumer Awareness

Not All That Glitters: Gold-Plated vs. Solid Gold – Key Differences

Learn how to tell the difference between gold-plated and solid gold. Protect your budget and avoid overspending when buying jewelry in India and abroad. Gold-Plated vs. Solid Gold: Why It Matters When you shop for jewelry, price alone can mislead you. Many buyers confuse gold-plated ornaments with solid gold.This mistake often leads to overspending or […]

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Gold Purity 101: What Do Karats and Hallmarking Really Mean in Kerala?

Understand gold purity in Kerala. Learn the difference between 22K and 24K gold, and why the BIS hallmark on your jewellery is the key to trusted quality. When you buy gold jewellery in Kerala, you see numbers like 22K or 24K stamped on the piece. You also see a small mark called the BIS hallmark.

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