Display of gold and diamond jewelry with festive discount signs at a jewelry store.

Festival Jewelry Discounts: Real Deals or Marketing Tricks?

Summary Festival jewelry sales often promise huge savings, but many offers are cleverly disguised marketing tactics. Learn how to verify gold purity, compare market rates, and calculate the real value before falling for flashy discounts. Introduction During every festival season, jewelry stores across India advertise massive offers — flat 20% off, no making charges, or […]

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