PJ Joseph

Welcome! I’m P.J. Joseph—a trained gemologist with over 40 years of experience in the fascinating world of gemstones. My journey blends scientific precision with storytelling, as I’ve spent decades educating others through writing. Whether you're a curious beginner or a seasoned collector, I’m here to share insights that empower ethical, informed choices in jewelry and gemology. I hold a professional diploma (DgemG) in gemology from the Deutsche Gemmologische Gesellschaft e.V., Idar-Oberstein, Germany, and the Gemological Institute of India, Mumbai, India.

A traditional bronze Mannar Uruli filled with water and flowers.

Mannar Uruli: Kerala’s Bronze Cooking Gem – Expert Guide

Introduction In the heart of Alappuzha district, Kerala, lies a village where the sound of hammers striking metal has echoed for centuries. Mannar is not just a town; it is the custodian of the Mannar Uruli, a traditional bronze cooking vessel that defines the Kerala kitchen. For generations, families have relied on this durable pot for everything […]

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A glass of golden Ceylon Arrack next to a faceted brown Sinhalite gemstone.

Sinhalite and Ceylon Arrack: Golden Hues of Sri Lanka

Introduction Imagine sitting on a veranda in Colombo as the sun sets. In your hand is a glass of amber liquid; on your finger is a ring glowing with a golden-brown stone. Sinhalite and Ceylon Arrack both emerge from Sri Lanka’s rich heritage, captivating enthusiasts with their warm, honeyed tones. One is a rare mineral, named

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A plate of Paragon Biriyani from Kozhikode compared to a pile of pearls.

Paragon Biriyani Review: Kerala’s Gemstone Feast

Introduction In the world of fine dining, some dishes are merely food, while others are cultural monuments. Paragon Biriyani, from the iconic Paragon Restaurant in Kozhikode, falls into the latter category. It is more than a dish; it is a gemstone-like experience where color, aroma, and texture echo the beauty of precious stones. TasteAtlas has

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The Studio Underd0g Watermel0n chronograph watch on a wrist.

Studio Underd0g Watches: An Expert Guide

Introduction In the often stuffy and conservative world of Swiss horology, one brand has burst onto the scene with the energy of a sugar rush. Studio Underd0g Watches, founded in 2020 by British industrial designer Richard Benc, has disrupted the industry. Instead of heritage and history, they embrace a fun motto: “Serious watchmaking that doesn’t take itself too

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A Van Cleef & Arpels Mystery Set ruby brooch illustrating the Van Cleef & Arpels Business Model.

Van Cleef & Arpels Business Model: An Expert Guide

Introduction In the ultra-luxury jewelry world, one name evokes more poetry than any other: Van Cleef & Arpels. Founded in 1906 at Place Vendôme, this French Maison thrives by blending timeless heritage with modern financial strength. However, their success is not accidental. The Van Cleef & Arpels Business Model is a masterclass in balancing “High Art” with “Commercial

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A futuristic MB&F Horological Machine watch illustrating the MB&F Watch Brand style.

MB&F Watch Brand: Kinetic Art and Radical Business

Introduction In the conservative world of Swiss watchmaking, one name breaks all the rules. MB&F (Maximilian Büsser & Friends) is not a traditional watch brand. Instead, it describes itself as a “horological concept laboratory.” It uses radical creativity, artistic experimentation, and open collaboration to build what it calls “Kinetic Art” for the wrist. Rather than following standard luxury industry

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A cluster of elongated baroque Mississippi Pearls showing natural colors.

Mississippi Pearls: Rare Natural Treasures Guide

Introduction Imagine discovering a gem that forms purely by nature’s whim, without human intervention. Mississippi Pearls captivate gemologists and jewelry enthusiasts worldwide precisely because of this organic beauty. Unlike the ubiquitous cultured pearls found in Hyderabad or Japan, these are rare Natural Freshwater Pearls. They emerge from mussels in the Mississippi River and its tributaries in the USA.

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A split image comparing the fluid drape of a Banarasi saree vs the structured pleats of a Kanjivaram saree.

Banarasi vs Kanjivaram Sarees: Silk & Jewelry Trends 2026

Introduction Indian textiles and jewelry together tell a rich story of regional identity, craftsmanship, and evolving aesthetics. Among the most iconic handwoven traditions, Banarasi vs Kanjivaram Sarees stand out as two distinct yet equally revered silk legacies. One hails from the sacred ghats of Varanasi, the other from the temple town of Kanchipuram. At the same time, a fascinating

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A traditional handcrafted Aranmula Kannadi metal mirror reflecting a lamp.

Aranmula Kannadi Magic: Kerala’s Metal Mirror Guide

Introduction In a world dominated by mass-produced glass, there is a village in Kerala that defies modern logic. Aranmula Kannadi Magic stands as India’s oldest mirror-making tradition, captivating enthusiasts with its timeless allure. Unlike everyday glass mirrors, this handcrafted metal-alloy wonder delivers distortion-free reflections through a secret metallurgical process handed down for centuries. Originating from the serene

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A jeweler measuring a client's finger size for a ring after GLP-1 weight loss.

GLP-1 Weight Loss Opportunity for Indian Jewelers

Introduction Weight loss drugs like Ozempic, Wegovy, and Mounjaro (known as GLP-1 agonists) are transforming lives worldwide, and India is no exception. However, when bodies change significantly, jewelry needs evolve too. In fact, this shift presents a massive GLP-1 Weight Loss Opportunity for Indian jewelers. As we enter 2026, obesity rates are climbing, but so is the solution.

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