Summary
This Malayali Gold Buyer Guide explains the difference between 24K, 22K, and 18K gold. It shows how each purity suits different jewellery needs — from coins and bars to daily wear and bridal sets. It also includes BIS hallmark details, HUID number tips, and buying advice for Kerala gold lovers.
Understanding Gold Purity
Buying gold is a tradition in Kerala.
From temple festivals to weddings, gold reflects culture and value.
However, without knowing gold purity, you might pay more than you should.
Gold purity is measured in karats (K):
- 24K – Pure gold (99.9%)
- 22K – 91.6% pure gold
- 18K – 75% pure gold
Learn more about hallmarking standards at Bureau of Indian Standards (BIS).
24K Gold – For Investment
Like pure ghee, 24K gold is rich but soft.
It’s ideal for gold bars and coins, not for daily jewellery.
It bends easily and loses shape.
If you’re planning long-term investment, 24K is perfect.
22K (916) Gold – Kerala’s Favourite
Every Malayali home prefers 22K gold, like coconut oil — strong, pure, and reliable.
It’s 91.6% pure and mixed with small amounts of copper or silver for strength.
Perfect for classic designs like Kaashu Mala, Manga Mala, Poothali, Elakkathali, and Nagapadam.
Visit Kerala Jewellery Design Guide for more style inspiration.
18K Gold – For Modern Wear
18K gold is 75% pure and stronger than 22K.
Used in diamond and gemstone jewellery, it’s ideal for daily wear.
Popular among younger buyers in Kochi and other cities.
Which Should You Choose?
Ask yourself:
- Is this for investment or everyday wear?
- Do you want purity or practicality?
Quick Guide:
- 24K – for coins and savings
- 22K – for traditional jewellery
- 18K – for modern designs
Smart Buying Tips
✔ Always check for BIS Hallmark
✔ Verify purity and HUID number on invoice
✔ Compare making charges in multiple shops
✔ Keep invoices for resale or exchange
For more details, read our Gold Buying Checklist for Malayalis.
FAQ: Malayali Gold Buyer Guide
1. What does 916 mean in gold jewellery?
916 stands for 91.6% pure gold, also known as 22K gold. It’s standard for most Kerala jewellery.
2. Why is 24K gold not used for jewellery?
Because it’s soft and bends easily. It’s best for coins and investment.
3. Is 18K gold real gold?
Yes, 18K is 75% pure gold. The rest is alloy, making it durable and perfect for diamond jewellery.
4. How can I verify genuine gold?
Check for the BIS Hallmark and HUID code. You can verify them on the official BIS website.
