watch investment

A Richard Mille watch on a wrist showcasing the Richard Mille Business Model.

Richard Mille Business Model: The Billionaire’s Handshake

Introduction In the hierarchy of watches, there is luxury, and then there is Richard Mille. While Rolex is a symbol of success, Richard Mille is a symbol of “I have so much money I don’t care about tradition.” The Richard Mille Business Model has revolutionized the industry by doing the exact opposite of what a watch brand “should” do. Unlike traditional […]

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Geneva watch show booth displaying micro-brand timepieces alongside traditional Swiss watches

Geneva Watch Shows Micro-Brands: Unknown Makers Worth Your Investment | 2025 Guide

The watch industry has witnessed a remarkable shift in recent years. Furthermore, Geneva watch shows now dedicate significant floor space to unknown micro-brand makers alongside established Swiss houses. As a result, this change reflects a broader transformation in how collectors and investors evaluate timepiece value. Research shows that micro-brand watches appreciate 15-25% faster than mass-market

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