De Beers launches free education app for US jewelry retailers to boost natural diamond sales

De Beers Diamond App for India’s Retailers

Summary De Beers Group has released a new diamond education app designed for Indian jewellery retailers. Developed by the De Beers Group Institute of Diamonds, it includes videos, podcasts, and guides that help jewellers explain the difference between natural and lab-grown diamonds. The De Beers diamond app also connects with BIS-inspired quality practices, helping Indian […]

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