A close-up of an Urban Jürgensen New Era UJ-1 Tourbillon featuring teardrop lugs and a blue hand-turned guilloche dial.

Urban Jürgensen New Era: A Heritage Relaunch

Business Strategy, Luxury Watches /

Introduction to the Urban Jürgensen New Era Most people will never spend six figures on a wristwatch. However, that does not mean the story of the Urban Jürgensen New Era has nothing to offer you. In fact, this 250-year-old Danish-Swiss brand is currently undergoing one of the most fascinating reinventions in modern luxury. The lessons it teaches apply […]

Urban Jürgensen New Era: A Heritage Relaunch Read More »