diamond education

De Beers launches free education app for US jewelry retailers to boost natural diamond sales

De Beers Diamond App for India’s Retailers

Diamonds, Gem News, Jewelry Business, Retail Training /

Summary De Beers Group has released a new diamond education app designed for Indian jewellery retailers. Developed by the De Beers Group Institute of Diamonds, it includes videos, podcasts, and guides that help jewellers explain the difference between natural and lab-grown diamonds. The De Beers diamond app also connects with BIS-inspired quality practices, helping Indian […]

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Fancy colored diamond showing vivid blue color and radiant cut enhancing color depth.

Colored Diamond Grading: Why Color Matters Most

Colored Diamond, Diamond Education /

Summary Many buyers judge fancy colored diamonds by the same 4Cs used for colorless stones. In reality, colored diamond grading prioritizes color intensity and rarity. Learn how to evaluate hue, brilliance, and value properly. Colored Diamond Grading Explained When you buy a diamond, you probably think about the 4Cs — Cut, Clarity, Color, and Carat.However,

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