De Beers Institute of Diamonds

Indian Natural Diamond Retailers Alliance supporting jewelers in India

Indian Natural Diamond Retailers Alliance in India

Diamonds, Gems & Jewelry, India Market, Retail & Trade /

Indian Natural Diamond Retailers Alliance and De Beers Partnership The Indian Natural Diamond Retailers Alliance (INDRA) is helping jewelers across India grow, build trust, and educate consumers about natural diamonds. Partnering with De Beers and supported by the Gem & Jewellery Export Promotion Council (GJEPC), the alliance provides training, marketing support, and certification services to […]

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De Beers launches free education app for US jewelry retailers to boost natural diamond sales

De Beers Diamond App for India’s Retailers

Diamonds, Gem News, Jewelry Business, Retail Training /

Summary De Beers Group has released a new diamond education app designed for Indian jewellery retailers. Developed by the De Beers Group Institute of Diamonds, it includes videos, podcasts, and guides that help jewellers explain the difference between natural and lab-grown diamonds. The De Beers diamond app also connects with BIS-inspired quality practices, helping Indian

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