A De Rijke & Co Amalfi watch on a wrist holding a steering wheel illustrating the De Rijke & Co Business Model.

De Rijke & Co Business Model: An Expert Guide

Introduction Independent watchmaking is having a monumental moment in 2026—and the De Rijke & Co Business Model is helping lead it. Based in Dordrecht, the Netherlands, this Dutch microbrand operates on a strategy that deliberately rejects the shortcuts many modern watch labels take. Instead of outsourcing production to China or chasing volume, De Rijke builds every timepiece with […]

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