Summary
De Beers Group has released a new diamond education app designed for Indian jewellery retailers. Developed by the De Beers Group Institute of Diamonds, it includes videos, podcasts, and guides that help jewellers explain the difference between natural and lab-grown diamonds. The De Beers diamond app also connects with BIS-inspired quality practices, helping Indian sales teams build customer confidence and increase sales. Available on both app stores, it brings global diamond knowledge to every showroom.
Empowering Indian Jewellers Through Education
India is one of the world’s largest diamond markets, from Surat’s cutting workshops to Kochi’s retail showrooms. However, with the rise of lab-grown diamonds, jewellers now face a growing challenge—educating customers on what makes natural diamonds truly valuable.
Therefore, to support this, the De Beers Group has launched the De Beers Diamond Education App, a free mobile learning platform for Indian retailers.
Available on both Apple App Store and Google Play Store, it helps jewellers and their teams master diamond knowledge and speak confidently to buyers.
“We are delighted to introduce the De Beers Education mobile app, providing retailers with free access to unlimited natural diamond knowledge at their fingertips,” said Jodine Bolden, Director of Education & Training at De Beers Group Institute of Diamonds.
What the App Offers
The app delivers diamond learning in a practical, engaging way. In fact, it’s designed for simplicity and flexibility.
You’ll find:
- Quick facts about natural diamonds
- Short explainer videos on origin and value
- Podcasts for flexible listening
- Interactive quizzes and games for training
- Downloadable materials for staff education
Moreover, even small retailers can train their teams without leaving the shop floor. Modules cover everything from diamond formation to ethical sourcing and customer communication.
Learn more: Understanding Natural vs Lab-Grown Diamonds
Why This Matters for India’s Jewellery Retailers
The gap between natural and lab-grown diamond prices is widening. Consequently, customers often ask why a natural diamond costs more.
With the app’s training, you can explain:
- Why natural diamonds have long-term value
- How BIS-style quality assurance supports trust
- What makes each natural diamond unique in nature and story
In addition, in India, where customers value authenticity and certification, this knowledge translates into stronger trust and higher sales.
For buyers focused on hallmarking, read: Understanding BIS Hallmark: What It Means for Your Jewellery.
Connecting Education and BIS Trust
Though BIS hallmarking applies mainly to gold, Indian consumers now expect the same transparency for diamonds. The app helps retailers draw that connection—educating buyers about traceability, sourcing ethics, and geological authenticity.
As a result, by referencing BIS standards in your sales conversations, you show customers that your brand values integrity and transparency, just like certified gold sellers.
How the App Helps You Train Staff
The De Beers app works as a ready-to-use training toolkit. Indeed, it saves time and increases consistency.
Use it to:
- Train new employees in minutes
- Refresh your team’s knowledge weekly
- Share diamond facts and visuals with customers
- Track learning progress with module completion badges
It’s particularly useful for Indian retailers who manage multiple stores or high staff turnover. In short, this app ensures consistent product knowledge across your team.
Supporting India’s Natural Diamond Market
The Natural Diamond Council (NDC) and De Beers Group are aligned in protecting the natural diamond story. Together, they aim to keep natural diamonds relevant to the next generation of Indian buyers who value heritage, emotion, and authenticity.
Explore NDC resources at naturaldiamonds.com
Visit debeersgroupinstitute.com for official training programs.
This effort also complements India’s own GJEPC (Gem & Jewellery Export Promotion Council) initiatives to enhance retail standards. Learn more at gjepc.org
How to Download
You can download the De Beers Diamond Education App here:
Once installed, follow these steps:
- Create a free profile
- Select learning modules
- Access videos, podcasts, and retailer aids
- Track your team’s progress
Importantly, the app works offline once downloaded—ideal for stores with limited connectivity.
For Small and Family-Owned Jewellers
Independent jewellers in Kerala, Tamil Nadu, or Rajasthan can use this tool to modernize training. In addition, it turns smartphones into sales classrooms, keeping even small retailers on par with national chains.
Educated staff can explain complex details—like diamond cut, fluorescence, or clarity—in simple, relatable language. Therefore, that clarity leads directly to higher conversion rates and customer loyalty.
FAQ
1. Is the app free for Indian jewellers?
Yes. It’s free to download and use in India.
2. Does it provide BIS hallmark-related content?
While it focuses on natural diamonds, it encourages BIS-style transparency in communication.
3. Can I train my staff using this app?
Absolutely. It’s designed for team-based learning and includes progress tracking.
4. Is certification provided after training?
Yes. You can earn digital certificates from the De Beers Institute of Diamonds.
5. Why is this app relevant now?
Because lab-grown diamonds are confusing customers, and thus, clear education builds trust and protects natural diamond value.
Key Takeaway
The De Beers Diamond Education App gives Indian jewellers an easy way to:
- Train staff quickly
- Build trust with BIS-inspired transparency
- Explain the difference between natural and lab-grown diamonds
- Strengthen customer relationships through informed sales
If you sell diamonds in India, this app is your new digital classroom—and a smart investment in your store’s future.
