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De Beers launches free education app for US jewelry retailers to boost natural diamond sales

De Beers Launches Free Diamond Education App for US Retailers | Natural Diamond Sales

Diamonds, Gem News, Jewelry Business, Retail Training, Uncategorized /

De Beers Group has released a new free education app to help jewelry retailers in the United States sell natural diamonds with confidence. The app, developed by the De Beers Group Institute of Diamonds, is now available for download on both the Apple App Store and Google Play Store. What the App Offers You will […]

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Close-up photo of mineral specimen with lighting, showing risks of online buying.

Digital Dangers: The Top 3 Mistakes When Buying Minerals Online

Gemology, Mineral Collecting, Online Buying Tips, Uncategorized /

Buying minerals online saves time and gives you access to dealers worldwide. But it also carries risks. Many beginners lose money because they overlook three common mistakes. 1. Relying on Bad Photography A mineral photo can mislead you. Sellers may use strong lighting or filters to make crystals look brighter than they really are. Sometimes

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Fracture-filled emerald showing flash effect under loupe

The Telltale Signs of a Fracture-Filled Emerald or Ruby | Spot the Flash Effect

Buying Guides, Emerald, Gem Treatments, Gemology, Ruby, Uncategorized /

Fracture-filling is one of the most common gemstone treatments you’ll come across, especially with emeralds and rubies. The process involves filling surface-reaching cracks with glass, resin, or oil. This makes the stone look cleaner to the naked eye, but the treatment also lowers durability and long-term value. If you want to protect your money and

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Learn why heat treatment in sapphires is a standard and accepted practice.

Why Your Heated Sapphire Isn’t Fake (And Why You Shouldn’t Overpay)

Gemstones, Jewelry Education, Sapphires, Uncategorized /

Why Your Heated Sapphire Isn’t Fake When you hear the word “treated,” you may think your sapphire is fake. But it isn’t. More than 95% of sapphires and rubies on the market are heat-treated. Heat treatment is a simple process. The stone is exposed to controlled high temperatures so the natural color and clarity improve.

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Louis Erard Fil d’Or x Wire Art Limited Edition Watch Review

Automatic Watches, Limited Edition Watches, Luxury Watches, Swiss Timepieces, Uncategorized, Watch Reviews /

Louis Erard Fil d’Or x Wire Art limited edition watch features a 39mm stainless steel case, automatic movement, and unique wire art craft. Only 99 pieces available. Louis Erard Fil d’Or: Where Engineering Meets Art Louis Erard presents the Fil d’Or collection. A collaboration that transforms digital expertise into horological art. The Creators Behind Fil

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How to Avoid Jewelry Scams in NYC: A Beginner’s Guide to Vetting Jewelers (2025)

Consumer Protection & Shopping Guides, Uncategorized /

Learn how to spot jewelry scams in NYC and vet jewelers before buying. Protect yourself from fraudulent sellers with our practical beginner’s guide and credibility checks. New York City’s jewelry market attracts millions of shoppers each year. The city’s diamond district alone houses over 2,600 businesses. But this abundance creates a problem. How do you

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Wishful Thinking: The Most Dangerous Trap in Gem Identification

Gem Identification, Gemology, Jewelry Education, Uncategorized /

Wishful thinking can mislead you in gem identification. Learn how confirmation bias makes you ignore evidence, and discover practical steps to avoid costly mistakes. Wishful thinking is the biggest danger in gem identification.You want a stone to be valuable. Your mind pushes you to ignore signs that say otherwise. That’s confirmation bias. It’s a trap

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The Appraiser’s Toolkit: How Your Gold is Tested

Gemology, Gold Testing, Jewellery Appraisal, Uncategorized /

Discover how gold is tested with common appraisal methods like the touchstone method and XRF machines. Learn how these techniques build transparency and trust in the gold-buying process. When you buy or sell gold, you want to know if the metal is genuine.Appraisers use different methods to check purity and value. Here are the most

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