Diamond Education

Mistake #1: Applying the “Colorless” 4Cs to a Colored Diamond

Many buyers apply the traditional 4Cs of colorless diamonds to fancy colored diamonds. Learn why Color is the key factor and why clarity and cut take a back seat. When you buy a colorless diamond, the 4Cs guide your choice. That order shifts completely when you buy a fancy colored diamond. For Colored Diamonds, Color […]

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What Are GIA Master Stones: The Complete Guide to Diamond Color Grading Standards

Learn about GIA master stones – the standardized diamond reference set used for accurate color grading. Discover how these calibrated diamonds ensure consistent D-to-Z color assessment worldwide. Understanding GIA Master Stones GIA master stones serve as the gold standard for diamond color grading. These carefully selected diamonds represent each specific grade on the D-to-Z color

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Why “Cut” Isn’t the Shape of Your Diamond (And Why It’s the Most Important ‘C’)

Diamond cut is not the shape. Cut refers to angles, symmetry, and polish that create sparkle. Learn why a well-cut diamond shines brighter than any grade in color or clarity. Why “Cut” Isn’t the Shape of Your Diamond When beginners hear “cut,” they often think of shape—round, oval, princess, pear. That’s wrong. Cut means how

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