Business Strategy

A customized black Zenith watch by Bamford Watch Department.

Bamford Watch Department Business Model: An Expert Guide

Business Strategy, Horology (Watches), Luxury Trends /

Introduction In the rigid world of Swiss horology, Bamford Watch Department (BWD) has pulled off a miracle. Originally, the brand was infamous for unauthorized modifications. Famously, George Bamford, the heir to the JCB excavators’ fortune, started by painting Rolex watches black. Naturally, the establishment hated it. However, the Bamford Watch Department’s Business Model pivoted brilliantly in 2017. Instead of fighting the system, […]

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The Studio Underd0g Watermel0n chronograph watch on a wrist.

Studio Underd0g Watches: An Expert Guide

Business Strategy, Horology (Watches), Microbrands /

Introduction In the often stuffy and conservative world of Swiss horology, one brand has burst onto the scene with the energy of a sugar rush. Studio Underd0g Watches, founded in 2020 by British industrial designer Richard Benc, has disrupted the industry. Instead of heritage and history, they embrace a fun motto: “Serious watchmaking that doesn’t take itself too

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A futuristic MB&F Horological Machine watch illustrating the MB&F Watch Brand style.

MB&F Watch Brand: Kinetic Art and Radical Business

Business Strategy, Horology (Watches), Modern Art /

Introduction In the conservative world of Swiss watchmaking, one name breaks all the rules. MB&F (Maximilian Büsser & Friends) is not a traditional watch brand. Instead, it describes itself as a “horological concept laboratory.” It uses radical creativity, artistic experimentation, and open collaboration to build what it calls “Kinetic Art” for the wrist. Rather than following standard luxury industry

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