De Beers Group has released a new free education app to help jewelry retailers in the United States sell natural diamonds with confidence.
The app, developed by the De Beers Group Institute of Diamonds, is now available for download on both the Apple App Store and Google Play Store.
What the App Offers
You will find a mix of interactive and practical learning tools:
- Quick facts about natural diamonds
- Videos to explain diamond origins and value
- Podcasts for on-the-go learning
- Games that make diamond knowledge fun
- Downloadable retailer aids for staff training
This approach ensures you and your sales team can easily explain the difference between natural diamonds and lab-grown diamonds during customer conversations.
Why It Matters for Retailers
The price gap between natural and synthetic diamonds is increasing. Customers want clear answers when making purchase decisions.
If your staff can explain:
- Why natural diamonds hold long-term value
- How they differ from synthetic stones
- What makes them unique in history and geology
…you build trust and boost your sales.
Jodine Bolden, Director of Education & Training at De Beers Group Institute of Diamonds, said:
“We are delighted to introduce the De Beers Education mobile app, providing retailers with free access to unlimited natural diamond knowledge at their fingertips.”
How to Get It
The De Beers Education App is free to download:
Start using it today and give your sales team the confidence to handle customer questions about natural diamonds.
