The Collector’s Mask: Are You Buying for Love or for Likes?

Are you collecting gemstones for personal love or just for social media likes? Learn how to avoid chasing trends and build a collection that truly reflects you.

When you buy a gemstone, are you choosing it for yourself or for others to see?

Many first-time buyers chase the “Instagram look.” A bright, oversized stone. A trending color. A piece that photographs well.

But does that stone reflect you? Or is it just a mask?

The Trap of Trendy Stones

  • Social media drives many purchases.
  • Bright tourmalines, neon spinels, and flashy opals often trend online.
  • The problem: trends fade, but your collection stays with you.

Think about it. Will that neon stone feel as special ten years from now? Or will it feel like a short-lived fashion purchase?

Building a Collection That Reflects You

Your collection should tell your story.

  • Do you love the calm depth of a blue sapphire?
  • Do you feel drawn to the fire of a spinel or garnet?
  • Does jade speak to your family roots and traditions?

Every collector has a unique taste. Ignore the noise and focus on what resonates with you.

Practical Questions to Ask Before Buying

  • If no one else saw this stone, would I still want it?
  • Does it reflect my personal style or just a passing trend?
  • Am I buying it for my eye, my hand, and my heart—or for likes?

A Personal Note from My 40+ Years

I’ve seen collectors spend fortunes on stones that looked impressive for a moment but lost meaning later.
I’ve also seen quiet buyers pick small, simple gems that became their lifelong favorites.

The difference? They bought for love, not for show.

Your Next Purchase

Next time you look at a gemstone:

  • Forget the crowd.
  • Forget the likes.
  • Ask yourself: does this piece feel like me?

That’s how you build a collection worth keeping.