Festival discounts on gold and diamond jewelry look attractive, but are they genuine? Learn how to spot real deals from marketing tricks before you shop.
Festival season and jewelry stores
Every festival, jewelry stores advertise big discounts.
Flat 20% off.
Making charges waived.
Gold at special rates.
But how much of this is a real saving for you?
The truth behind “discounts”
- Many stores reduce making charges but increase base gold rates.
- Some give discounts on diamonds but only on lower-quality stones.
- Free gifts often cover their cost through hidden markups.
Ask yourself: Are you paying less, or just feeling like you are?
How to check if a deal is real
- Compare the gold rate with the day’s official market price.
- Ask for itemized billing—separating gold, making charges, and stones.
- Check BIS hallmark on gold jewelry.
- Verify diamond grading reports (GIA, IGI).
- Calculate the total cost per gram before and after discounts.
When you do the math, the so-called savings often shrink.
Smart ways to shop during festivals
- Decide your budget before entering the store.
- Compare at least two or three jewelers in the same city.
- Focus on purity and certification over festival offers.
- Remember: timeless designs hold value more than trendy ones.
A question for you
Next time you see a “50% off” jewelry ad, will you trust the discount—or check the fine print first?
Festival jewelry discounts often look attractive but may hide inflated prices. Learn how to check purity, compare market rates, and identify genuine savings before making a purchase.
