Buying gold is a tradition in Kerala.
You see it at weddings, temple festivals, and family celebrations.
If you don’t understand gold purity, you risk paying more than you should.
Gold Purity in Simple Words
Gold purity is measured in karats.
- 24K means pure gold.
- 22K means 91.6% pure gold.
- 18K means 75% pure gold.
24K Gold – Like Pure Ghee
Think of pure homemade ghee.
It is rich and valuable.
You don’t use it every day for heavy cooking.
24K gold is the same.
- Best for coins and bars.
- Too soft for everyday jewellery.
- Bends easily and cannot hold detailed designs.
If you want to wear it often, 24K is not practical.
22K (916) Gold – Like Coconut Oil
Every Malayali kitchen has coconut oil.
It is strong, pure enough, and perfect for regular cooking.
That is 22K gold.
- Standard for Kerala jewellery.
- Holds shape and intricate patterns.
- 91.6% pure gold mixed with metals like copper or silver for strength.
Used in:
- Kaashu Mala
- Manga Mala
- Poothali
- Elakkathali
- Nagapadam
If you want jewellery that lasts and shines, this is your choice.
18K Gold – Like Sunflower Oil
Light, modern, and versatile.
18K gold is 75% pure and mixed with more alloy.
- Stronger for daily wear.
- Common in diamond and gemstone jewellery.
- Popular among younger buyers and in urban markets like Kochi.
Which Should You Choose?
Ask yourself:
- Is this for tradition or investment?
- Will I wear it daily or only for special events?
General guide:
- 22K for traditional and bridal jewellery.
- 24K for coins and long-term investment.
- 18K for modern and studded designs.
Quick Buying Tips
- Check for BIS Hallmark.
- Verify purity on the invoice.
- Ask for the HUID number.
- Compare making charges in different shops.
